The emphasis within the Standard brand has always been to promote fireworks that are 'fun for the family'.

Here at Standard we're breaking the mould again and leading the market with outstanding new product concepts - including our fabulous Selection Boxes, which has been attracting rave reviews and which has massive appeal for the family market.

As you know, the secret of success in the fireworks market is knowing your audience and giving them what they want.....we've been working hand in hand with the trade to develop superb new sales aides and point of sale, along with new effects and packages for special events. Our single ignitions are already selling well and we've got much more lined up for you too. All in all, 2010 is sure to be a year for celebrations.